An Ayurvedic Wellness Brand × Trelis
A conversion-led growth programme built around calls, WhatsApp, website purchases and measurable acquisition efficiency for an Ayurvedic wellness D2C brand.
Client identity anonymized for confidentiality — every figure below is real and unaltered.
₹36,49,726 reported spend (≈ ₹36.5L) across the identified performance-marketing campaign set · Meta Ads Manager data, 29 Jul 2023 – 29 Aug 2026
The strongest story in this account is the breadth of direct-response activity — ecommerce sales, calls, WhatsApp conversations, lead forms and traffic, all running as one measurable programme.
An Ayurvedic Wellness Brand
This is a direct-to-consumer Ayurvedic wellness brand with a flagship herbal wellness product as its core offering, plus a secondary hair-care product line. The store positions its flagship product around a traditional herbal formulation, while also highlighting GMP-certified manufacturing, Amazon bestseller status and 1 lakh+ customers across India.
Performance marketing as the primary growth lever — conversion volume and cost efficiency as the core decision signals.
High-intent phone-call campaigns for the flagship product across multiple audience and caller variations.
WhatsApp / messaging campaigns designed to turn interest into direct product conversations.
Website purchase campaigns and retargeting to support ecommerce conversion activity.
Lead-form campaigns for structured enquiries where a longer qualification path was useful.
Tamil-focused campaigns and creative/message variations to expand reach beyond a single language market.
What the Meta Ads account actually produced
Figures below are calculated from the campaign rows identified as this brand's performance-marketing activity, across the account's full reporting history (29 Jul 2023 – 29 Aug 2026).
Six campaigns, six different jobs
Cost efficiency varies by conversion type by design — a website purchase, a phone call and a link click are not the same unit of value, so each route was optimized and read on its own terms.
The strongest story in this account is the breadth of direct-response activity. Trelis supported the brand with a combination of ecommerce sales, calls, WhatsApp conversations, lead forms and traffic — giving the business more than one way to convert demand, and the media team multiple levers to optimize against.
Six operating principles behind the numbers
Optimize for actions, not vanity metrics
Built around measurable outcomes — calls, conversations, lead forms, clicks and purchases. Reach and impressions were supporting signals, not the goal.
Use multiple conversion routes
Calls and WhatsApp created immediate human contact, while website campaigns supported customers who were ready to purchase online.
Segment by product and intent
Flagship-product calls, Tamil WhatsApp campaigns, product traffic and ecommerce sales tests — matching message and mechanism to intent.
Test language and audience variations
Tamil and other audience-specific campaign variants expanded the addressable market while keeping the offer relevant.
Retarget where the funnel allowed it
Retargeting campaigns around the flagship product helped bring already-exposed audiences back into a conversion path.
Keep the ecommerce side measurable
Purchase campaigns and website activity connected paid media with direct online transactions, not just enquiries.
Scale the sub-₹1 traffic campaign — it's the cheapest qualified visit in the account.
Expand Tamil and other regional-language variants beyond Hindi and English creative.
Push more budget into call campaigns while cost per call stays under ₹11.
Tighten the lead-form-to-sale handoff so the ₹98.59 website-lead route earns its cost.
"Wellness ecommerce doesn't grow on one channel. It grows when every route into the brand — a call, a chat, a click — is measured on its own terms and pushed where it earns its cost."
