A Premium Global-Dining Restaurant Brand × Trelis
A 20+ campaign portfolio connecting brand awareness, community growth, recruitment and a dedicated catering funnel into one account.
Client identity anonymized for confidentiality — every figure below is real and unaltered.
Meta Ads Manager data · 20+ campaigns across awareness, community, recruitment & catering; two related accounts combined into one connected story
This wasn’t a single campaign optimised for one number — it was a full account spanning brand awareness, Facebook community growth, influencer reach, recruitment and a self-contained catering funnel, all measured and reported separately.
A Premium Global-Dining Restaurant Brand
This is an established global-cuisine dining brand with a strong Instagram presence but an audience skewed young. The account grew a second platform from scratch, ran targeted recruitment for specialised culinary roles, and gave the brand’s catering business its own dedicated acquisition path.
Restructured social advertising across Instagram and Facebook, deliberately adding Facebook to reach a more mature, financially capable audience.
Segmented influencers into micro, mid-tier and larger-reach tiers, mapped geographically across the home city and neighbouring districts.
Managed a 20+ campaign portfolio spanning awareness, enquiries, community growth and recruitment.
Ran targeted hiring campaigns for specialised restaurant roles with lead filtering, not just volume.
Managed Google Business Profile and Google Ads, including Performance Max, for high-intent local search.
Built a dedicated digital acquisition path for the brand’s catering business, separate from the main restaurant presence.
What the full account actually produced
Figures below are the supplied export’s own totals across the full 20+ campaign portfolio.
Six campaigns, six different jobs
Community growth, influencer reach, regional expansion, recruitment and catering discovery each ran as their own measured line.
Cost per recruitment lead ranged from ₹14.72 to ₹93.47 depending on the role — and that spread isn’t noise, it’s the campaign correctly pricing scarcity. A single blended hiring campaign would have hidden which roles were actually hard to fill.
Six operating principles behind the numbers
Add a platform, don’t just add budget
Facebook complemented Instagram rather than replacing it, deliberately reaching a different, more mature audience.
Measure every objective on its own terms
Growth, awareness, profile visits and enquiries were run and reported separately, not folded into one blended number.
Treat recruitment as a quality problem
Each specialised role got its own targeting, budget and cost benchmark instead of one generic hiring post.
Map influencers by tier and geography
Micro, mid-tier and larger-reach creators were segmented across the home city and neighbouring districts.
Give the second business its own funnel
The catering arm got a dedicated WhatsApp and Instagram path, tracked separately from the main restaurant campaigns.
Test regional expansion as its own line
A dedicated GCC awareness campaign extended visibility beyond the home market at a known cost per 1,000.
Scale the ₹1.63 Facebook community-growth campaign — it’s what took the page from ~10K to 52K+.
Push more budget into the ₹14.72 general hiring funnel while it stays the cheapest recruitment entry point.
Grow the catering funnel’s own budget now that ₹0.64-per-visit discovery traffic is proven.
Expand the GCC test further, given it already delivers reach under ₹5 per 1,000.
"A brand’s growth doesn’t run on one platform or one objective. It runs on a connected system that gets stronger the more of it works together."
