A Tiles & Sanitaryware Showroom × Trelis
Three years, 48 campaigns, every funnel stage running at once — digital as an always-on operating layer, not a campaign burst.
Client identity anonymized for confidentiality — every figure below is real and unaltered.
48 campaigns · 28 Jul 2023 – 28 Aug 2026 · ₹10.03L total spend
This isn’t a single campaign story — it’s what three years of continuous, full-funnel activity looks like on one account, with every stage represented at once, the entire time.
A Tiles & Sanitaryware Showroom
A tiles, sanitaryware and home-essentials showroom in Thrissur with a 15+ year local presence, serving homeowners, architects and builders through a wide multi-brand product mix.
Ran genuine full-funnel activity simultaneously rather than sequentially — reach, video, engagement, leads and messaging all active across the same three-year window.
Used content variety deliberately — branding videos, testimonials, seasonal offers, creator-led content — to avoid single-creative fatigue over a 3-year account.
Extended the same paid infrastructure into recruitment, running repeated hiring campaigns for sales, reception, driving, cashier and billing roles.
Treated seasonal offers (Onam, year-end) as their own dedicated WhatsApp campaigns, keeping seasonal performance measurable on its own.
Compared reach, lead and messaging campaigns on cost efficiency to decide which objectives deserved continued investment.
Kept the local-Thrissur identity consistent across three years of creative variety.
What three years of full-funnel activity produced
Totals below are the export’s own campaign-level aggregates across 48 campaigns (28 Jul 2023 – 28 Aug 2026).
Awareness, leads and calls — all with their own number
Three years of data lets a local showroom compare a ₹9.41 reach campaign against a ₹49.78 lead campaign and decide, with real numbers, where the next rupee goes.
The real signal in three years of data isn’t any single campaign — it’s that reach, leads, conversations and hiring all stayed active together, letting every rupee of budget go where the numbers actually point.
Five operating principles behind the numbers
Run every funnel stage at once
Reach, video, leads and messaging campaigns overlapped continuously rather than running as separate phases.
Vary the content, not just the offer
Branding videos, testimonials, seasonal creative and Instagram boosts kept a 3-year account from fatiguing.
Use the same engine for hiring
Recruitment campaigns ran with their own cost-per-lead benchmark, from ₹9.82 to ₹32.51 depending on role.
Give seasonal offers their own campaign
Onam and year-end promotions ran as dedicated WhatsApp lines so seasonal performance stayed measurable.
Compare cost per result across objectives
A ₹9.41 reach campaign and a ₹49.78 lead campaign were judged on what each is actually for.
Reinforce local identity across everything
A consistent Thrissur-rooted identity ran underneath three years of creative variety.
Scale the ₹9.82 billing-staff hiring result’s creative approach to other recruitment lines.
Extend the sub-₹10-per-1,000 reach formula (City Insta Boost) to a new seasonal push.
Template the seasonal-WhatsApp playbook (Onam, year-end) for the next festival cycle.
Add a light video-testimonial series — video-view campaigns are underrepresented relative to their reach efficiency.
"For a 15-year local showroom, the win wasn’t any one campaign — it was keeping awareness, leads, conversations and hiring running together long enough to see which rupee earns its keep."
